SEO for Healthcare Professionals
Do you have a medical website or run a healthcare practice? In this tech-driven age, people now turn to their mobile devices and laptops to find a reliable healthcare practitioner for their needs. You, therefore, require robust medical SEO to improve your chances of getting new clients. 55% of people looking for information via their favorite search engines only click the first three options on the search engine result pages. It is, therefore, crucial that your medical website is optimized for search engines to help you compete favorably and avoid losing your patients to competitors.
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SEO for Healthcare Professionals Services
Remember that you are not the only professional in your field and thus need an expert SEO agency to help you maneuver the unique challenges of healthcare SEO. Medical SEO is a collection of techniques used to boost the rankings of websites offering medical-related information or services to increase its visibility and organic traffic.
BLU Digital Solutions is an SEO agency that you can rely on for SEO for doctors. You should not have to go through the hassle of optimizing your website’s SEO while your area of expertise is in medicine. Choose to have our able team handle your SEO so that you can focus on making your clinic and services friendlier and more competitive. Our experts will use their skills in on-page and off-page SEO, as well as website design, to deliver quality results.
Why your medical website requires to be SEO-compliant
The statistics speak for themselves
Today, people do not go from one facility to the next, hoping that the healthcare expert they meet will provide the services they need. They instead look online to get an idea of who you are and whether you are capable of delivering quality care. 73% of all patients seeking specialized care will look online for a licensed practitioner, while 89% turn to the search engine for healthcare-related information. If you do not invest in medical SEO, then you are losing traffic and leads to your practice.
PPC is not enough
Ppc is one of the most rewarding approaches to digital marketing. It is cost-effective and easy to track as it provides metrics for progress and improvement checks. Still, PPC is not sufficient to maximize profits from your medical website. PPC provides you with paid traffic, but often only has short term results. If you coupled PPC with SEO, you would get sustained results for years, not to mention a loyal group of both paid and organic traffic.
What constitutes medical SEO?
Speed, security, and mobile-friendliness
Speed, security, and mobile-responsiveness are among the most significant ranking factors in Google’s core algorithm. By now, you may have heard that internet users will not wait for a website to load for more than three seconds; they will instead move on to your competitor’s site. To lower your website’s bounce rates, your website will need to load in under two seconds, or even better, ½ a second. All search engines, especially Google, have become more customer-oriented, which means that websites that take ages to load will never make it to those prestigious top 5 spots.
Second on the list would be security, whose importance cannot be underestimated, especially since you are in the medical industry. You must have an SSL certificate to shut out anyone who may want to tap unto the data your visitors are sharing with your website, along with any other factors that our technical SEO team will gladly share and implement for you.
Mobile responsiveness is another vital website ranking factor, with sites that are difficult to read or navigate on smartphones and tablets being quickly phased out. Over five billion people on the planet today have at least one mobile device, and over 70% of medical services searches occur on a mobile device. An additional 79% of internet users agree that they will most likely share a website link with friends, family, or on their social media if it reads well on a tablet or smartphone.
Healthcare is no joke. Google is cracking the whip on all medical blogs and sites that are offering medical advice whose accuracy is in question, content that lacks authority, and those that recommend brands or therapies whose effectiveness is neither approved nor verified. Medical web pages are referred to by Google as ‘Your Money Your Life’ pages, which loosely translates to pages that offer information that can severely impact readers’ financial status, happiness, or health. Pages with low-quality medical information can thus have a more profound impact on readers.
The content on your website must be accurate and should be aimed at improving people’s lives. Moreover, your content needs to be engaging, thought-provoking, and shareable. If you run a medical blog, you cannot have automatically generated or plagiarized content, hidden links, malicious items or spam, irrelevant keywords, or pages with little or no content. To determine whether your content is valuable, ask yourself whether it will benefit the reader.
Proper and relevant keywords
One of the most vital aspects of SEO is keywords, and your content must contain proper keywords to help your customers find you. Keywords are phrases or words that patients key into their search engines to find specific information or services. For instance, if you are a plastic surgeon, these keywords would probably qualify as part of a plastic surgeon SEO campaign:
- Plastic surgeon near me
- Plastic surgeon New York, NY
- Affordable plastic surgeon
- Plastic surgeon rhinoplasty Little Rock
Keywords vary with location, medical specialization, for instance, SEO for plastic surgeons is quite different compared to a cardiologist’s and that for a neuroscientist, and services required. Our team of experts will show you how to optimize them to bring you sustained results. A common mistake people make is keyword stuffing, where such phrases are repeated too often.
Video and other forms of media marketing are highly effective in the medical industry. Images, videos, graphic representations of statistics, and other forms of media boost organic traffic by over 150%. Optimizing these media forms will make them easier to load on mobile devices and boost your site loading speed.